Last Updated: November 2nd, 2026

 

1. INTRODUCTION

 

Guided Path Home Services LLC ("Guided Path," "we," "us," or "our") respects your privacy and is committed to protecting it. This Privacy Policy explains what information we collect, how we use it, when and how we share it, and the rights you have regarding your information.

 

In plain English: Guided Path is a free referral service. Riley, our AI phone assistant, listens to what's going on at your home and either walks you through a quick fix or matches you with a licensed, insured Michigan contractor. We also give contractors in our network a free scheduling, invoicing, and payments app, funded only by a fee when they win a job through us. We never sell your information, and you can ask us to delete it at any time — see Section 8.

 

This Privacy Policy applies to all Guided Path services, including:

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• The Guided Path website at guidedpathhomeservices.com

• The Riley AI voice assistant accessible at (989) 814-4056

• SMS messaging from Guided Path

• The Guided Path web application at app.guidedpathhomeservices.com

• Email communications from Guided Path

• Home Care Plus subscription services

• Paid Riley troubleshoot sessions

• Contractor Network Membership services

• Contractor-offered Maintenance Plans (recurring service subscriptions a contractor bills directly to their own customers)

 

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

 

2. INFORMATION WE COLLECT

 

2.1 Information you provide directly

 

When you use the Services, you may provide:

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• Identity and contact information: first name, last name, email address, phone number, service address (street, city, ZIP)

• Home service request details: issue description, urgency, service type, photographs (if you choose to upload), preferred contact times

• Account information: if you create a Home Care Plus account, your username, password (hashed only — we never see your password), preferences

• Payment information: processed by Stripe — we receive only confirmation of charge, the last four digits of your card, card brand, and expiration month/year. We do not store full card numbers.

• Communications you send us: emails, SMS replies, voice messages, support requests

 

When you pay a contractor's invoice online, your payment is processed by Stripe on the contractor's own Stripe account. Guided Path does not receive your full card details for these payments; Stripe shares only limited confirmation information (such as whether the payment succeeded and the card brand and last four digits). The same applies if you subscribe to a contractor-offered Maintenance Plan: your subscription and recurring payments are processed by Stripe on the contractor's own account, and Guided Path receives only limited confirmation information, not your full payment details.

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2.2 Information collected during Riley calls

 

When you call Riley at (989) 814-4056, we collect:

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• Call audio recordings: every call is recorded for quality, training, refund processing, and dispute resolution. Riley discloses recording at the start of every call.

• Call transcripts: automated transcription of recorded calls

• Call metadata: caller phone number (from Twilio caller ID), call start time, call duration, call outcome

• AI analysis output: Riley's structured extraction of lead information (name, address, issue, urgency) from the conversation

 

2.3 Information collected automatically

 

When you use our website or web application, we may automatically collect:

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• Technical information: IP address, browser type and version, operating system, device type, referrer URL, language preferences

• Usage information: pages visited, time on page, click patterns, form interactions, search queries

• Cookie data: see Section 7 below

 

2.4 Information from third parties

 

We may receive information from third parties including:

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• Stripe: payment confirmations, chargeback notifications, customer portal interactions

• Twilio: SMS delivery receipts, undeliverable message notifications, opt-out signals

• Bland AI: call processing data, transcription, analysis schema outputs

• Anthropic: model usage data for the AI processing layer

• Wix: form submissions, website analytics

• Cloudflare: request logs, DNS query data, edge security signals

• Supabase: database operation logs

• Postmark: email delivery receipts, bounce notifications

• Google Workspace: when applicable, email-related data

• Google Calendar (only if a contractor connects it): If a contractor chooses to connect their own Google Calendar from within the Guided Path web application, we access their calendar only to create, update, and delete events on a dedicated calendar we create in their Google account ("Guided Path Jobs") — mirroring their scheduled jobs. We never access, read, or modify their primary calendar or any other calendar already in their account. A contractor can disconnect this at any time from the Calendar page in the app, which immediately stops all access. Guided Path's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

 

3. HOW WE USE INFORMATION

 

We use the information we collect to:

 

3.1 Provide the Services

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• Connect you with a matched licensed contractor

• Process payments for Paid Riley sessions and Home Care Plus subscriptions

• Send you SMS, email, and other notifications related to your account

• Process refunds and resolve disputes

• Provide AI advisory services through Riley

 

3.2 Improve the Services

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• Review Riley call transcripts for quality assurance and AI improvement

• Analyze usage patterns to improve features

• Develop new services

• Test and debug the platform

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3.3 Communicate with you

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• Send transactional messages (lead status, payment confirmations, subscription renewals)

• Respond to support requests

• Send monthly home-care reminders (Home Care Plus subscribers only)

• Send marketing communications (only if you have separately opted in)

 

3.4 Comply with legal obligations

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• Maintain TCPA consent records for 4 years minimum

• Maintain Michigan recording consent records as required

• Comply with tax reporting requirements (7-year retention for financial records)

• Respond to lawful requests from courts, government agencies, and regulators

• Protect against fraud, abuse, and security threats

 

3.5 Enforce our Terms

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• Investigate violations of our Terms of Service or Acceptable Use Policy

• Take action against fraudulent or harmful use of the Services

 

4. ARTIFICIAL INTELLIGENCE AND DATA USE

 

4.1 AI processing

 

Riley is powered by third-party AI infrastructure (Bland AI for voice; Anthropic large language models for the underlying language processing). When you speak to Riley:

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• Your speech is transmitted to Bland AI's infrastructure for processing

• Bland AI invokes Anthropic's language model to generate Riley's responses

• The conversation is recorded, transcribed, and analyzed for the structured fields described in our analysis_schema

 

4.2 Third-party processor terms

Anthropic is bound by its commercial terms to use our data only to provide its services to Guided Path. Bland AI processes call audio under Bland's standard Terms and Privacy Policy; Bland has told us in writing that it does not use our call audio or transcripts to train or fine-tune shared AI models and does not create voiceprints.

 

4.3 AI training

Guided Path may use de-identified Riley call recordings and transcripts to:
(a) Improve Riley's prompting and conversation flow (b) Improve the educational content in Riley's Knowledge Base (c) Improve the AI service quality
We do NOT share identifiable Riley recordings or transcripts with third-party AI training datasets without your explicit additional consent.

 

4.4 Anthropic / Bland AI data use

Per their respective terms and privacy policies:

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• Anthropic uses inputs and outputs only to provide the Services to Guided Path and does not train its consumer models on this data

• Bland AI processes call audio under its standard Terms and Privacy Policy, and has told us in writing that it does not train shared AI models on our calls or create voiceprints

 

You can review Anthropic's policies at anthropic.com/legal and Bland AI's policies at bland.ai/legal. We also use Sentry (error monitoring, which can include a phone number or email in an error report), Upstash (rate limiting by account or IP address), Apple, Google and browser push services (device tokens and notification text) and, only when a business connects it, Intuit QuickBooks (paid invoices and customer names go to that business's QuickBooks).

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4.5 AI features in the Guided Path app

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Some features of the Guided Path app use artificial intelligence: drafting estimates, invoices and replies from what you type or say; the in-app assistant (the "?" button); translating job notes and team chat messages between English and Spanish; turning voice recordings into text; reading receipts and equipment labels from photos; suggesting where to go from the search box; and suggesting schedules for your team and your projects. When you use one of these features, the information you give it (for example, the job description, photos you attach, or your recording) is sent to our AI providers to produce the result: Anthropic (text and photos) and OpenAI (speech-to-text for voice recordings). They process it only to provide the feature to Guided Path and do not use it to train their AI models. Every AI feature in the app is labeled, and each person sees a notice before using AI for the first time. You can always skip AI features and type everything yourself. A person always reviews an AI draft or suggested schedule before anything is sent, booked or changed; the app never lets AI contact a customer or another business on its own.

 

Checking contractor documents. When a contractor asks to receive homeowner leads, we use AI (Anthropic) to read the license and insurance documents the contractor uploads, to check that they are current, in the contractor's name and right for the contractor's trade. If anything is unclear, a person at Guided Path reviews it, and no contractor is turned down by AI alone. These documents are kept private and are seen only by the Guided Path staff who verify them. We do not use automated tools to search the State of Michigan's license lookup; a person confirms licenses there by hand.

 

5. WHEN WE SHARE INFORMATION

We share information with:

 

5.1 Matched contractors

When you are matched with a licensed Michigan contractor from our network, we share:

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• Your name

• Your contact information (phone, email)

• Your service address

• Your issue description

• Your urgency

• Any photographs you uploaded

 

Contractors are bound by confidentiality terms in their Contractor Network Agreement that restrict their use of this information to fulfilling the matched lead only. Contractors may not use the information for marketing or share it with any third party.

 

5.2 Service providers

 

We share information with third-party service providers strictly to deliver the Services:
ProviderPurpose
StripePayment processing, customer portal, refunds, chargebacks
TwilioSMS messaging, voice routing, A2P compliance
Bland AIAI voice assistant infrastructure
AnthropicLarge language model processing
WixWebsite hosting, form submission
CloudflareDNS, edge security, web application hosting
SupabaseDatabase hosting, authentication
Google WorkspaceEmail, calendar, file storage

Google Calendar API | Optional two-way sync of a contractor's own scheduled jobs with their personal Google Calendar, only when they choose to connect it

PostmarkTransactional email delivery
1PasswordInternal credential management
OpenAI | Speech-to-text for voice recordings in the app
Vercel | Hosting the Guided Path app
Meta Platforms (Facebook) | Measuring whether our ads work, on our public marketing pages only (see section 7.4)
Each provider handles your information under its own terms with us, which for most of them includes a data processing agreement; Bland AI uses its standard Terms and Privacy Policy (see Section 4).

 

5.3 Legal compliance

 

We may disclose information when required by law, court order, subpoena, or to:

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• Respond to a lawful government request

• Investigate or prevent fraud, security threats, or violations of our Terms

• Protect the rights, property, or safety of Guided Path, our Users, our contractors, or the public

• Defend against legal claims

 

5.4 Business transfers

 

If Guided Path is acquired, merged, or transferred, your information may be transferred to the successor entity. We will notify you of any such transfer.

 

5.5 With your consent

 

We may share information with third parties not listed above only with your explicit consent.

 

5.6 Builders & subs: sharing between businesses you connect with

 

Businesses on Guided Path can connect with each other so a builder (general contractor) can send schedule requests to its subcontractors. A connection is made only when one business invites another and the other accepts, and either business can disconnect at any time from More, then Builders & subs.

 

What is shared, and only at your direction: When a builder sends a schedule request, the subcontractor receives the builder's business name, the project name and address, the work requested, the dates, the builder's notes about the project, and a site contact name and phone number only if the builder chooses to include one. The builder receives the subcontractor's business name and its answer to each request (accepted, a different date suggested, or declined, with any reason the subcontractor writes). A subcontractor may choose to let a connected builder see which days it is busy or open. This is off unless the subcontractor turns it on, can be turned off at any time, and shows only "busy" or "open" for each day, never what the work is, who it is for, or where. A builder may also choose to show a subcontractor when the step before its work is planned to finish; other subcontractors' names are not shown unless the builder turns that on for a project.

 

What is never shared between connected businesses: your other jobs, your customers or their contact details, prices, invoices and payments, your team's names, locations or time-clock records, or your text messages.

 

Subcontractors who don't use Guided Path: a builder can send a schedule request to a subcontractor's email address. We email that person the request on the builder's behalf, with a private link to answer it without creating an account. These emails are about the work the builder is scheduling. Each one names the builder, includes our mailing address, and has a link to stop emails from that builder, which we honor right away. We do not send text messages to subcontractors; a builder may choose to text a request link from the builder's own phone.

 

When a business disconnects, no new requests can be sent and busy/open sharing stops. Work a subcontractor already accepted stays on the subcontractor's own calendar. We keep a record of connections, disconnections and sharing changes for security and to resolve disputes.

 

5.7 What we do NOT do

 

We do NOT:

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• Sell your personal information to advertisers or data brokers

• Share your information with third parties for their marketing purposes

• Use your home service request information for any purpose other than connecting you with a contractor and improving the Services

• Share Riley call recordings publicly or with third-party AI training datasets without your explicit additional consent

 

6. DATA RETENTION

 

Contact information | 7 years from last interaction | Tax records + dispute resolution
Lead records | 7 years from creation | Tax records + dispute resolution
Riley call recordings | Stored by our voice AI provider (Bland AI) under its standard Terms and Privacy Policy; you can ask us to have a recording deleted (Section 8.3) | Quality assurance, dispute resolution
Riley call transcripts | Same retention as the lead or job record it's part of (see "Lead records" above — generally 7 years) | Tax records + dispute resolution
Paid Riley session summaries | 7 years from session | Tax records + dispute resolution
Payment records | 7 years | Tax records + IRS requirement
SMS communication history | 4 years from last message | TCPA recordkeeping requirement
Marketing consent records | 4 years from withdrawal | TCPA recordkeeping requirement
Web analytics data | 26 months | Standard analytics window
Cookie data | Varies — see Section 7 | Per cookie type

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7. COOKIES AND TRACKING TECHNOLOGIES

 

7.1 What cookies we use

 

Our website uses cookies and similar technologies to:

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• Maintain your session while you use the website

• Remember your preferences (such as language)

• Provide basic analytics (pages visited, time on page)

• Protect against fraud and abuse

 

7.2 Types of cookies

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• Strictly necessary cookies: required for the website to function (session management, security). These cannot be disabled.

• Functionality cookies: remember your preferences. You may disable these in your browser.

• Analytics cookies: help us understand how visitors use the website. You may disable these in your browser.

 

7.3 Wix-platform cookies

 

Our website is hosted on Wix, which sets its own cookies for platform functionality. Wix's cookie policy applies to those cookies. See wix.com/about/privacy for details.

 

7.4 Third-party analytics

 

We may use third-party analytics tools (such as Google Analytics) to understand website usage. These tools may set their own cookies. You can opt out of Google Analytics tracking via tools.google.com/dlpage/gaoptout.

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Meta (Facebook) pixel. On our public marketing pages only (our home page, service pages, contractor pages, pricing and features pages), we use Meta's pixel so Meta can tell us whether our ads worked. It may let Meta learn that your browser visited those pages. It never loads inside the Guided Path app, on your account pages, in our phone apps, or on estimates, invoices, plans and other pages a business sends you. To opt out, use Your privacy choices at app.guidedpathhomeservices.com/privacy-choices (one tap), or turn on Global Privacy Control in your browser, which we honor automatically. You can also manage ad settings in your Facebook account.

 

7.5 Do Not Track signals

 

We currently do not respond to Do Not Track ("DNT") browser signals, because no consistent industry standard for DNT has been established.

 

7.6 How to manage cookies

 

You can manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Disabling cookies may affect website functionality.

 

8. YOUR RIGHTS

 

Subject to applicable law, you have the following rights regarding your information:

 

8.1 Access

 

You may request a copy of the personal information we hold about you by emailing help@guidedpathhomeservices.com with the subject line "Data Access Request."

 

8.2 Correction

 

You may request correction of inaccurate personal information by emailing help@guidedpathhomeservices.com.

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8.3 Deletion

 

You can delete your account yourself in the Guided Path app (owners and office staff: More, then Business profile, then Delete my account; technicians: More, then Account, then Delete my account; homeowners: Account, then Delete my account). If you are the only owner of a business, deleting your account closes the business: nobody can sign in, leads and online booking stop, and plans stop billing. We keep that business's records (such as invoices, payments and tax records) locked and private for as long as the law requires, generally 7 years, and then delete them. You may request deletion of your personal information by emailing help@guidedpathhomeservices.com. We will delete your information unless we are required to retain it for legal, regulatory, accounting, or dispute resolution purposes.

 

8.4 Portability

You may request a portable copy of your personal information in a structured, machine-readable format by emailing help@guidedpathhomeservices.com.

 

8.5 Marketing opt-out

 

You may opt out of marketing communications by:

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• Replying STOP to any SMS message

• Clicking "unsubscribe" in any marketing email

• Emailing help@guidedpathhomeservices.com with subject "Unsubscribe"

 

8.6 Subscription cancellation

You may cancel Home Care Plus or any Contractor Network Membership at any time through the Stripe customer portal accessible via your account. No telephone call is required (ROSCA-compliant).

 

8.7 Withdrawal of consent

 

You may withdraw consent for non-essential data processing at any time. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

 

8.8 Complaint

 

If you believe we have not complied with this Privacy Policy or applicable law, you may file a complaint with us at help@guidedpathhomeservices.com or with the relevant data protection authority.

 

8.9 Response time

 

We respond to legitimate rights requests within 30 days. Complex requests may take up to 60 days, in which case we will notify you.

 

9. CALIFORNIA RESIDENTS — CCPA NOTICE

 

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

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• The right to know what categories of personal information we collect about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it

• The right to request deletion of your personal information, subject to certain exceptions

• The right to opt out of the "sale" of your personal information — note that Guided Path does NOT sell personal information as defined under CCPA

• The right to non-discrimination for exercising your CCPA rights

 

To exercise CCPA rights, email help@guidedpathhomeservices.com with the subject line "CCPA Request."

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Sharing for advertising. We do not sell personal information. The Meta (Facebook) pixel on our public marketing pages (section 7.4) may count as "sharing" for cross-context behavioral advertising under California law. You can opt out at app.guidedpathhomeservices.com/privacy-choices, and we treat a Global Privacy Control signal from your browser as an opt-out.

 

10. CHILDREN'S PRIVACY

 

The Services are not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe we may have collected information from a child under 18, contact us at help@guidedpathhomeservices.com.

 

11. DATA SECURITY

 

We use commercially reasonable security measures to protect your information, including:

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• Encryption in transit (HTTPS / TLS)

• Encryption at rest for sensitive fields

• Access controls and authentication

• Regular security review and dependency updates

• Third-party security audits where appropriate

• Restricted access to personal information on a need-to-know basis

• Employee training on data protection

• A complete, encrypted backup of core business records is created weekly and stored off-platform, as an added safeguard against loss of our primary systems

 

No security system is perfect. We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

 

12. DATA BREACH NOTIFICATION

 

If we become aware of a data breach affecting your personal information, we will notify you and applicable regulators as required by law. Notification will include the nature of the breach, the information affected, the steps we are taking, and what you can do to protect yourself.

 

13. INTERNATIONAL DATA TRANSFERS

 

Guided Path operates primarily in the United States. Our service providers may process data in the United States and other countries. If you are accessing the Services from outside the United States, your information may be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate. We rely on appropriate safeguards for such transfers per applicable law.

 

14. TCPA — SMS AND CALL CONSENT

 

By providing your phone number to Guided Path, you expressly consent to receive SMS, voice calls, and other communications from Guided Path for purposes related to your inquiry, your matched contractor, and your account. This consent satisfies TCPA express written consent requirements for non-marketing communications.
For marketing communications (such as seasonal home tips, promotional offers), separate opt-in is required.
You may opt out of any non-transactional SMS by replying STOP. You may opt out of marketing email by clicking "unsubscribe."
Standard message and data rates may apply. Message frequency varies. Reply HELP for support. For complete TCPA opt-out information, contact help@guidedpathhomeservices.com. Mobile number and SMS opt-in data — no third-party sharing for marketing. Guided Path Home Services does not sell, rent, or share your mobile phone number, SMS opt-in records, or text-message consent data with any third party or affiliate for that party's own marketing or promotional purposes. The only parties that receive your phone number are (a) the licensed Michigan contractor matched to your specific service request, solely so that contractor can contact you about that specific job, and (b) the service providers listed in Section 5.2 (Twilio, Bland AI, etc.) strictly to deliver the messaging service you have opted into. Message frequency varies. Standard message and data rates may apply.

 

15. MICHIGAN RECORDING DISCLOSURE

 

Calls to Riley at (989) 814-4056 are recorded for quality, training, refund processing, and dispute resolution. Riley discloses recording at the start of every call. Under Michigan's one-party consent law (MCL 750.539a-c), Guided Path's consent to record satisfies the legal requirement. By continuing the call after the recording disclosure, you also consent to the recording. If you do not wish to be recorded, hang up after hearing the disclosure.

 

16. ACCESSIBILITY

 

Guided Path is committed to making the Services accessible to all Users. We work to ensure our website meets relevant accessibility standards. If you encounter an accessibility barrier on the Services, please contact us at help@guidedpathhomeservices.com and we will work with you to provide the information in an accessible format.

 

17. CHANGES TO THIS PRIVACY POLICY

 

We may update this Privacy Policy from time to time. Material changes will be notified to active Users via email or SMS at least 14 days before taking effect. The "Last Updated" date at the top of this Privacy Policy reflects the most recent update.
Your continued use of the Services after the effective date constitutes acceptance of the updated Privacy Policy. If you do not agree, you may stop using the Services and request deletion of your data.

 

18. THIRD-PARTY LINKS

 

The Services may contain links to third-party websites. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

 

19. CALL DETAILS — RILEY AI ASSISTANT

 

The following additional details apply specifically to Riley calls:

 

19.1 What is captured

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• Audio recording of the entire call (both your speech and Riley's speech)

• Automated transcription

• Structured analysis output (the 11+ fields described in our analysis_schema)

• Caller phone number, call timestamp, call duration, call outcome

• Any tools Riley invoked during the call (such as payment link generation for Paid Riley)

• Any payment confirmation if you completed a Paid Riley session

 

19.2 What it's used for

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• Connecting you with a matched contractor (free intake calls)

• Providing the paid troubleshoot service you purchased (Paid Riley sessions)

• Quality assurance — Guided Path personnel may review samples of transcripts

• AI improvement — de-identified data may be used to improve prompting and Knowledge Base content

• Refund processing — if you request a refund or chargeback, the recording and transcript are used to resolve the request

• Dispute resolution — if a dispute arises about what was discussed, the recording is authoritative

 

 

19.3 Retention

 

Call transcripts are retained as part of the lead or job record they belong to, per Section 6 (generally 7 years, or longer for an active dispute, refund, or legal matter). Call audio is stored by our voice AI provider, Bland AI, under its standard Terms and Privacy Policy (see bland.ai/legal); you can ask us to have a recording deleted. You may request deletion of your transcript at any time per Section 8.3.

 

19.4 Access controls

 

Access to Riley recordings is restricted to Guided Path's authorized personnel (founders Jake Zazo and Joseph Zazo) and to the third-party service providers that store and process them for us (see Section 4). Recordings are not accessible to other Users, to contractors, or to any third party except as described in this Privacy Policy.

 

20. CONTRACTOR DATA

 

If you are a contractor in the Guided Path network, this Privacy Policy applies to your data in conjunction with the Contractor Network Agreement. We collect business identity information (business legal name, owner name, license number, insurance certificate, service area, trade) and review/rating data. Your business profile is published on the Guided Path website to homeowners.

 

License and insurance documents you upload to receive homeowner leads are stored privately, read by AI as described in Section 4.5, and seen only by the Guided Path staff who verify them. If you use the Guided Path technician app, it keeps a copy of your own upcoming jobs on your phone so it keeps working without a signal; that copy is erased when you sign out and expires after 8 days. People who work for a business on Guided Path: when a business uses the time clock, we save the phone's location at the moment of each clock-in and clock-out (never in between), any clock-in photos, and the hours worked, for that business's payroll records. The business's owners and office staff can see them; we don't share them with other businesses. They're kept with the business's records (generally 7 years).

 

21. CONTACT US

 

For privacy questions, requests, or complaints, contact:
Guided Path Home Services LLC Freeland, Michigan help@guidedpathhomeservices.com (989) 814-4056
For privacy-specific inquiries, use the subject line "Privacy" so we can route the request appropriately.
For data access, correction, deletion, or portability requests, use the subject lines specified in Section 8.

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End of Privacy Policy