Privacy Policy

Last Updated: June 8th, 2026

1. INTRODUCTION

Guided Path Home Services LLC ("Guided Path," "we," "us," or "our") respects your privacy and is committed to protecting it. This Privacy Policy explains what information we collect, how we use it, when and how we share it, and the rights you have regarding your information.

This Privacy Policy applies to all Guided Path services, including:

The Guided Path website at guidedpathhomeservices.com
The Riley AI voice assistant accessible at (989) 814-4056
SMS messaging from Guided Path
The Guided Path web application at app.guidedpathhomeservices.com
Email communications from Guided Path
Home Care Plus subscription services
Paid Riley troubleshoot sessions
Contractor Network Membership services

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information you provide directly

When you use the Services, you may provide:

Identity and contact information: first name, last name, email address, phone number, service address (street, city, ZIP)
Home service request details: issue description, urgency, service type, photographs (if you choose to upload), preferred contact times
Account information: if you create a Home Care Plus account, your username, password (hashed only — we never see your password), preferences
Payment information: processed by Stripe — we receive only confirmation of charge, the last four digits of your card, card brand, and expiration month/year. We do not store full card numbers.
Communications you send us: emails, SMS replies, voice messages, support requests

2.2 Information collected during Riley calls

When you call Riley at (989) 814-4056, we collect:

Call audio recordings: every call is recorded for quality, training, refund processing, and dispute resolution. Riley discloses recording at the start of every call.
Call transcripts: automated transcription of recorded calls
Call metadata: caller phone number (from Twilio caller ID), call start time, call duration, call outcome
AI analysis output: Riley's structured extraction of lead information (name, address, issue, urgency) from the conversation

2.3 Information collected automatically

When you use our website or web application, we may automatically collect:

Technical information: IP address, browser type and version, operating system, device type, referrer URL, language preferences
Usage information: pages visited, time on page, click patterns, form interactions, search queries
Cookie data: see Section 7 below

2.4 Information from third parties

We may receive information from third parties including:

Stripe: payment confirmations, chargeback notifications, customer portal interactions
Twilio: SMS delivery receipts, undeliverable message notifications, opt-out signals
Bland AI: call processing data, transcription, analysis schema outputs
Anthropic: model usage data for the AI processing layer
Wix: form submissions, website analytics
Cloudflare: request logs, DNS query data, edge security signals
Supabase: database operation logs
Resend: email delivery receipts, bounce notifications
Google Workspace: when applicable, email-related data

3. HOW WE USE INFORMATION

We use the information we collect to:

3.1 Provide the Services

Connect you with a matched licensed contractor
Process payments for Paid Riley sessions and Home Care Plus subscriptions
Send you SMS, email, and other notifications related to your account
Process refunds and resolve disputes
Provide AI advisory services through Riley

3.2 Improve the Services

Review Riley call transcripts for quality assurance and AI improvement
Analyze usage patterns to improve features
Develop new services
Test and debug the platform

3.3 Communicate with you

Send transactional messages (lead status, payment confirmations, subscription renewals)
Respond to support requests
Send monthly home-care reminders (Home Care Plus subscribers only)
Send marketing communications (only if you have separately opted in)

3.4 Comply with legal obligations

Maintain TCPA consent records for 4 years minimum
Maintain Michigan recording consent records as required
Comply with tax reporting requirements (7-year retention for financial records)
Respond to lawful requests from courts, government agencies, and regulators
Protect against fraud, abuse, and security threats

3.5 Enforce our Terms

Investigate violations of our Terms of Service or Acceptable Use Policy
Take action against fraudulent or harmful use of the Services

4. ARTIFICIAL INTELLIGENCE AND DATA USE

4.1 AI processing

Riley is powered by third-party AI infrastructure (Bland AI for voice; Anthropic large language models for the underlying language processing). When you speak to Riley:

Your speech is transmitted to Bland AI's infrastructure for processing
Bland AI invokes Anthropic's language model to generate Riley's responses
The conversation is recorded, transcribed, and analyzed for the structured fields described in our analysis_schema

4.2 Third-party processor terms

Bland AI and Anthropic are each contractually bound to use call data only to provide the Services to Guided Path and according to their respective privacy and data processing terms. They do not own or have independent commercial rights to your data.

4.3 AI training

Guided Path may use de-identified Riley call recordings and transcripts to:
(a) Improve Riley's prompting and conversation flow (b) Improve the educational content in Riley's Knowledge Base (c) Improve the AI service quality
We do NOT share identifiable Riley recordings or transcripts with third-party AI training datasets without your explicit additional consent.

4.4 Anthropic / Bland AI data use

Per their respective privacy policies and our processor agreements:

Anthropic uses inputs and outputs only to provide the Services to Guided Path and does not train its consumer models on this data
Bland AI processes call data per its enterprise data use terms

You can review Anthropic's policies at anthropic.com/legal and Bland AI's policies at bland.ai/legal.

5. WHEN WE SHARE INFORMATION

We share information with:

5.1 Matched contractors

When you are matched with a licensed Michigan contractor from our network, we share:

Your name
Your contact information (phone, email)
Your service address
Your issue description
Your urgency
Any photographs you uploaded

Contractors are bound by confidentiality terms in their Contractor Network Agreement that restrict their use of this information to fulfilling the matched lead only. Contractors may not use the information for marketing or share it with any third party.

5.2 Service providers

We share information with third-party service providers strictly to deliver the Services:
ProviderPurpose
StripePayment processing, customer portal, refunds, chargebacks
TwilioSMS messaging, voice routing, A2P compliance
Bland AIAI voice assistant infrastructure
AnthropicLarge language model processing
WixWebsite hosting, form submission
CloudflareDNS, edge security, web application hosting
SupabaseDatabase hosting, authentication
Google WorkspaceEmail, calendar, file storage
ResendTransactional email delivery
1PasswordInternal credential management
Each provider is bound by appropriate data processing terms.

5.3 Legal compliance

We may disclose information when required by law, court order, subpoena, or to:

Respond to a lawful government request
Investigate or prevent fraud, security threats, or violations of our Terms
Protect the rights, property, or safety of Guided Path, our Users, our contractors, or the public
Defend against legal claims

5.4 Business transfers

If Guided Path is acquired, merged, or transferred, your information may be transferred to the successor entity. We will notify you of any such transfer.

5.5 With your consent

We may share information with third parties not listed above only with your explicit consent.

5.6 What we do NOT do

We do NOT:

Sell your personal information to advertisers or data brokers
Share your information with third parties for their marketing purposes
Use your home service request information for any purpose other than connecting you with a contractor and improving the Services
Share Riley call recordings publicly or with third-party AI training datasets without your explicit additional consent

6. DATA RETENTION

We retain information for the following periods:
Data typeRetention periodLegal basis
Contact information7 years from last interactionTax records + dispute resolution
Lead records7 years from creationTax records + dispute resolution
Riley call recordings90 days, then automatically deletedQuality assurance window
Riley call transcripts90 days, then automatically deletedSame as above
Paid Riley session summaries7 years from sessionTax records + dispute resolution
Payment records7 yearsTax records + IRS requirement
SMS communication history4 years from last messageTCPA recordkeeping requirement
Marketing consent records4 years from withdrawalTCPA recordkeeping requirement
Web analytics data26 monthsStandard analytics window
Cookie dataVaries — see Section 7Per cookie type
Recordings, transcripts, and other data may be retained beyond these periods if required for an active dispute, refund claim, legal proceeding, or regulatory investigation.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 What cookies we use

Our website uses cookies and similar technologies to:

Maintain your session while you use the website
Remember your preferences (such as language)
Provide basic analytics (pages visited, time on page)
Protect against fraud and abuse

7.2 Types of cookies

Strictly necessary cookies: required for the website to function (session management, security). These cannot be disabled.
Functionality cookies: remember your preferences. You may disable these in your browser.
Analytics cookies: help us understand how visitors use the website. You may disable these in your browser.

7.3 Wix-platform cookies

Our website is hosted on Wix, which sets its own cookies for platform functionality. Wix's cookie policy applies to those cookies. See wix.com/about/privacy for details.

7.4 Third-party analytics

We may use third-party analytics tools (such as Google Analytics) to understand website usage. These tools may set their own cookies. You can opt out of Google Analytics tracking via tools.google.com/dlpage/gaoptout.

7.5 Do Not Track signals

We currently do not respond to Do Not Track ("DNT") browser signals, because no consistent industry standard for DNT has been established.

7.6 How to manage cookies

You can manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Disabling cookies may affect website functionality.

8. YOUR RIGHTS

Subject to applicable law, you have the following rights regarding your information:

8.1 Access

You may request a copy of the personal information we hold about you by emailing help@guidedpathhomeservices.com with the subject line "Data Access Request."

8.2 Correction

You may request correction of inaccurate personal information by emailing help@guidedpathhomeservices.com.

8.3 Deletion

You may request deletion of your personal information by emailing help@guidedpathhomeservices.com. We will delete your information unless we are required to retain it for legal, regulatory, accounting, or dispute resolution purposes.

8.4 Portability

You may request a portable copy of your personal information in a structured, machine-readable format by emailing help@guidedpathhomeservices.com.

8.5 Marketing opt-out

You may opt out of marketing communications by:

Replying STOP to any SMS message
Clicking "unsubscribe" in any marketing email
Emailing help@guidedpathhomeservices.com with subject "Unsubscribe"

8.6 Subscription cancellation

You may cancel Home Care Plus or any Contractor Network Membership at any time through the Stripe customer portal accessible via your account. No telephone call is required (ROSCA-compliant).

8.7 Withdrawal of consent

You may withdraw consent for non-essential data processing at any time. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

8.8 Complaint

If you believe we have not complied with this Privacy Policy or applicable law, you may file a complaint with us at help@guidedpathhomeservices.com or with the relevant data protection authority.

8.9 Response time

We respond to legitimate rights requests within 30 days. Complex requests may take up to 60 days, in which case we will notify you.

9. CALIFORNIA RESIDENTS — CCPA NOTICE

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

The right to know what categories of personal information we collect about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it
The right to request deletion of your personal information, subject to certain exceptions
The right to opt out of the "sale" of your personal information — note that Guided Path does NOT sell personal information as defined under CCPA
The right to non-discrimination for exercising your CCPA rights

To exercise CCPA rights, email help@guidedpathhomeservices.com with the subject line "CCPA Request."

10. CHILDREN'S PRIVACY

The Services are not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe we may have collected information from a child under 18, contact us at help@guidedpathhomeservices.com.

11. DATA SECURITY

We use commercially reasonable security measures to protect your information, including:

Encryption in transit (HTTPS / TLS)
Encryption at rest for sensitive fields
Access controls and authentication
Regular security review and dependency updates
Third-party security audits where appropriate
Restricted access to personal information on a need-to-know basis
Employee training on data protection

No security system is perfect. We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

12. DATA BREACH NOTIFICATION

If we become aware of a data breach affecting your personal information, we will notify you and applicable regulators as required by law. Notification will include the nature of the breach, the information affected, the steps we are taking, and what you can do to protect yourself.

13. INTERNATIONAL DATA TRANSFERS

Guided Path operates primarily in the United States. Our service providers may process data in the United States and other countries. If you are accessing the Services from outside the United States, your information may be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate. We rely on appropriate safeguards for such transfers per applicable law.

14. TCPA — SMS AND CALL CONSENT

By providing your phone number to Guided Path, you expressly consent to receive SMS, voice calls, and other communications from Guided Path for purposes related to your inquiry, your matched contractor, and your account. This consent satisfies TCPA express written consent requirements for non-marketing communications.
For marketing communications (such as seasonal home tips, promotional offers), separate opt-in is required.
You may opt out of any non-transactional SMS by replying STOP. You may opt out of marketing email by clicking "unsubscribe."
Standard message and data rates may apply. Message frequency varies. Reply HELP for support. For complete TCPA opt-out information, contact help@guidedpathhomeservices.com. Mobile number and SMS opt-in data — no third-party sharing for marketing. Guided Path Home Services does not sell, rent, or share your mobile phone number, SMS opt-in records, or text-message consent data with any third party or affiliate for that party's own marketing or promotional purposes. The only parties that receive your phone number are (a) the licensed Michigan contractor matched to your specific service request, solely so that contractor can contact you about that specific job, and (b) the service providers listed in Section 5.2 (Twilio, Bland AI, etc.) strictly to deliver the messaging service you have opted into, each bound by data-processing terms that prohibit independent use of your data. Message frequency varies. Standard message and data rates may apply.

15. MICHIGAN RECORDING DISCLOSURE

Calls to Riley at (989) 814-4056 are recorded for quality, training, refund processing, and dispute resolution. Riley discloses recording at the start of every call. Under Michigan's one-party consent law (MCL 750.539a-c), Guided Path's consent to record satisfies the legal requirement. By continuing the call after the recording disclosure, you also consent to the recording. If you do not wish to be recorded, hang up after hearing the disclosure.

16. ACCESSIBILITY

Guided Path is committed to making the Services accessible to all Users. We work to ensure our website meets relevant accessibility standards. If you encounter an accessibility barrier on the Services, please contact us at help@guidedpathhomeservices.com and we will work with you to provide the information in an accessible format.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Material changes will be notified to active Users via email or SMS at least 14 days before taking effect. The "Last Updated" date at the top of this Privacy Policy reflects the most recent update.
Your continued use of the Services after the effective date constitutes acceptance of the updated Privacy Policy. If you do not agree, you may stop using the Services and request deletion of your data.

18. THIRD-PARTY LINKS

The Services may contain links to third-party websites. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

19. CALL DETAILS — RILEY AI ASSISTANT

The following additional details apply specifically to Riley calls:

19.1 What is captured

Audio recording of the entire call (both your speech and Riley's speech)
Automated transcription
Structured analysis output (the 11+ fields described in our analysis_schema)
Caller phone number, call timestamp, call duration, call outcome
Any tools Riley invoked during the call (such as payment link generation for Paid Riley)
Any payment confirmation if you completed a Paid Riley session

19.2 What it's used for

Connecting you with a matched contractor (free intake calls)
Providing the paid troubleshoot service you purchased (Paid Riley sessions)
Quality assurance — Guided Path personnel may review samples of transcripts
AI improvement — de-identified data may be used to improve prompting and Knowledge Base content
Refund processing — if you request a refund or chargeback, the recording and transcript are used to resolve the request
Dispute resolution — if a dispute arises about what was discussed, the recording is authoritative

19.3 Retention

90 days from the call date, after which recordings and transcripts are automatically deleted unless required for an active dispute, refund, or legal matter.

19.4 Access controls

Access to Riley recordings is restricted to Guided Path's authorized personnel (founders Jake Zazo and Joseph Zazo) and to the third-party service providers under contractual data processing terms. Recordings are not accessible to other Users, to contractors, or to any third party except as described in this Privacy Policy.

20. CONTRACTOR DATA

If you are a contractor in the Guided Path network, this Privacy Policy applies to your data in conjunction with the Contractor Network Agreement. We collect business identity information (business legal name, owner name, license number, insurance certificate, service area, trade) and review/rating data. Your business profile is published on the Guided Path website to homeowners.

21. CONTACT US

For privacy questions, requests, or complaints, contact:
Guided Path Home Services LLC Freeland, Michigan help@guidedpathhomeservices.com (989) 814-4056
For privacy-specific inquiries, use the subject line "Privacy" so we can route the request appropriately.
For data access, correction, deletion, or portability requests, use the subject lines specified in Section 8.

End of Privacy Policy